It all started with an extra six tons of grapes that a winery could not accept and process. Tobin (Toby) James, a lowly assistant winemaker at the time, asked the owner of the winery if he could have the grapes and make wine out of them for himself. The owner replied, "sure kid, knock yourself out". A year and a half later, gold medals began pouring in for Toby's first Zinfandel, the 1985 "Blue Moon" Zin.

After making his wines at another local winery for a few years, and tasting and selling them out of a local wine shop in town, Toby finally took the plunge and built Tobin James Cellars in 1994.